May Virtual Zoom Lunch & Learn - Language & Behavior

When:  May 20, 2020 from 12:00 PM to 01:00 PM (AKT)
Associated with  AFP, Alaska Chapter

Using Marketing Tactics to Fine-Tune Fundraising Communications:

Creating messaging that not only represents your mission but leaves a lasting impression on current or future supporters is tough. Among the clutter of commercial advertising and other philanthropic asks that your audience receives, how do you make yours stand out? By understanding the current consumer marketing environment, and utilizing key marketing tactics, your organization can better overcome these obstacles to create more impactful communications.

Points Discussed:
  • Marketing Environment & Observations (Consumer + Philanthropic)
  • Better Understanding Your Audience: A/B Testing & Capturing Interest Segment Data
  • Creating a Plan for Better Communications.   
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Presenter: Mikel Insalaco - Marketing and Promotions Manager, Alaska Public Media

Mikel is a sales methodology, management, and marketing professional, who is passionate about building brands. A born and raised Alaskan, his experience as a marketer comes from a variety of roles, including work on teams that supported campaigns for clients including Google, LG Appliances and Logitech.

Location

Online Instructions:
Url: https://us02web.zoom.us/j/84950439882?pwd=cTAwQytTblRLSUllMHVCZVk2c2hQdz09
Login: Join Zoom Meeting https://us02web.zoom.us/j/84950439882?pwd=cTAwQytTblRLSUllMHVCZVk2c2hQdz09 Meeting ID: 849 5043 9882 Password: 230090 Find your local number: https://us02web.zoom.us/u/k4j90NVQQ
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Contact

Chapter Administrator
907 250-8488
afpalaskachapter@gmail.com