Using Marketing Tactics to Fine-Tune Fundraising Communications:
Creating messaging that not only represents your mission but leaves a lasting impression on current or future supporters is tough. Among the clutter of commercial advertising and other philanthropic asks that your audience receives, how do you make yours stand out? By understanding the current consumer marketing environment, and utilizing key marketing tactics, your organization can better overcome these obstacles to create more impactful communications.
Points Discussed:
- Marketing Environment & Observations (Consumer + Philanthropic)
- Better Understanding Your Audience: A/B Testing & Capturing Interest Segment Data
- Creating a Plan for Better Communications.
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Presenter: Mikel Insalaco - Marketing and Promotions Manager, Alaska Public Media
Mikel is a sales methodology, management, and marketing professional, who is passionate about building brands. A born and raised Alaskan, his experience as a marketer comes from a variety of roles, including work on teams that supported campaigns for clients including Google, LG Appliances and Logitech.