Generation Z and Millennials are approaching philanthropy in new ways. This study (see below article) will take a deeper look at how Next Gen donors engage with the philanthropic sector. We’ll gain insight into how younger donors contribute to the causes they support and how their giving compares to previous generations.
To engage younger donors, fund development professionals will need to adopt a long-game mindset as they build meaningful relationships to connect heart with mission impact. This report analyzes the needs and interests of next generation donors, the evolving patterns of giving by younger donors, and the opportunities those challenges may present.
Article that will be discussed: The Next Generation of Philanthropy (Indiana University Lilly Family School of Philanthropy, 2025) Link: The Next Generation of Philanthropy Final 2.3.2025.pdf (1.18 MB)