Summer Series: Growing your Monthly Giving Program from Good to Great to Mighty! An Interactive Workshop.
If you’re looking to grow your monthly donor program to the next amazing level, this workshop is for you.
Aimed at: Beginner to Mid-Career to Advanced (anybody who doesn’t have a monthly giving program yet or wants to grow theirs).
This workshop will benefit anybody in Donor relations, Fundraising, Development, Communications, as well as Executive Directors of nonprofits of all sizes.
Monthly donors (Sustainers) are not just for big organizations with huge budgets any longer. Giving monthly has become more popular with donors of all ages and benefits organizations of all sizes. If there’s one thing the pandemic has taught us, it’s the importance of sustainable revenue coming in. Funds you can count on, no matter what happens.
The workshop will be filled with exercises, quizzes, discussions, statistics, proven approaches, new ideas, including approaches to storytelling, marketing, payment systems, reports and most of all: lots of sharing amongst organizations, all ready to test and implement in their organization immediately.
Abby Trahan, Erica’s co-presenter from AFP ICON, will also make a guest appearance via zoom where she’ll share some of her successes and how she addressed some of her challenges with monthly giving.
Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic.
She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC), www.resource-alliance.org
Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving.
For more information, contact Erica at firstname.lastname@example.org or see www.adirectsolution.com.
Abigail Trahan, formerly with the Houston Foodbank
Abby Trahan (she/her), MPA was most recently the Annual Giving Coordinator at the Houston Food Bank. After earning her MPA from Texas A&M University, she pursued impact fundraising by growing and retaining a monthly giving program of 4,800 constituents throughout COVID-19.