In this session, Harry Need IV, MPA, CFRE, will share how to identify and engage high-priority donors based on their emotional commitment to your organization.
When you have hundreds or thousands of constituents in your database, how do you decide which ones to spend time on? In this session, explore a new approach to discovering and prioritizing prospects by understanding their emotional commitment to your organization – and how that commitment influences giving. Learn how constituents view their relationship with your institution and the questions they ask themselves before making a gift or taking on a volunteer role – then apply these perspectives to identify the highest priority potential donors by affinity segments. Hear how the University of Alaska Foundation used this approach to develop an affinity score and segment its entire constituent base. You’ll leave with a new set of donor-focused tools that can be applied to your daily work.