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Traditional sponsorships continue to face increased scrutiny to deliver a measurable return on the sponsor’s investment. Meeting this demand is particularly challenging in the wake of COVID-19 where funding is limited, and in-person events have been replaced by virtual convenings that can blunt a sponsor’s ability to generate valuable leads. Do you speak your prospect’s language, and what questions are you asking to help connect them with the right opportunities in your organization?
Chris Amos is AFP’s Senior Director of Business Development, leading the cultivation of key relationships that drive non-dues revenue and provide integrated opportunities for engagement with AFP members. Since 2000, he has spearheaded business development and corporate partnership efforts for leading associations and for-profits including the Consumer Technology Association (CTA), the American Association for Justice (AAJ), the Military Officer’s Association of America (MOAA), Mercer Affinity, and Booz Allen Hamilton. Chris has also led the development of content and marketing communications to support strategic sales and business development efforts.