Webinars are 60 minute sessions that allow you to learn the latest from the best in the field. Each session qualifies for 1 point toward CFRE education requirements. AFP webinars are a great professional development opportunity and they are free for members! Guests pay $15. Registration for AFP events or meetings is non-refundable.Please bring your own lunch.Program:
Whether you’ve been planning your year-end appeal for months now, you haven’t quite started yet, or you aren’t even sure where to begin, this session will give you (at least) 8 practical tips to improve your year-end direct response appeal. Join Holly H. Paulin, Philanthropic Counsel at Good Works and joyful direct mail nerd, to learn:
Holly has spent her entire professional career as a fundraiser. Some of the cool things she’s done include running national events, managing the transition to a new database, closing a 7-figure gift, managing a student calling program, supporting volunteers in local events, and analyzing countless spreadsheets (yes, that is cool, don’t @ me). Since joining the Agents of Good 7 years ago, she’s also added becoming a self-professed Direct Mail Nerd to that list. Holly is a graduate of Humber College’s Fundraising program and holds a BSc from Mount Allison University. She’s passionate about telling emotional stories that inspire donors to take action, sharing her experience with fellow fundraisers, and the proper use of them dashes.