AFP Greater AZ - March Education Breakfast

March Education Breakfast

Donor Database: Let's Get Ready to Fundraise

Raising millions of dollars each year is a challenge for any nonprofit fundraising professional. It is even more complicated when the organization’s donor database is not well-designed or utilized. Join Sasha R. Lewis, CFRE in this session, which will help leadership, finance, and fundraising professionals all understand how the gift record can inform fundraising strategies, reconcile with finance, and generate next year’s fundraising plan. Attendees will be given tactical tools and strategies to be taken back to their organization to set up the gift record for fundraising success.  

Takeaways:  

• Understand what makes a successful database (beyond just good names and addresses)
• Identify the primary codes/field on the gift record to help inform fundraising success and align with accounting
• Demonstrate how last year’s quality donor-giving data is this year’s fundraising plan and goals (without much work)

Thursday, March 27, 2025 at 8:30 am

$35 member | $45 nonmember