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The Donor Database: Organization Culture Killer or Maker
As fundraisers, we think about the donor database as a place to track donor contact information and giving history. If we're lucky, we might also find past and current prospect strategies and donor engagement. Yes, it tells us about our relationship with a donor and how close we are to making this year's fundraising goal. In reality, it is so much more than that!
Your database directly shapes your organization’s culture of philanthropy—and, in turn, your overall culture. Overlooking these barriers doesn’t just hurt efficiency; it quietly shapes an ethical climate where conflict and burnout are tolerated instead of prevented. On the other hand, when systems support collaboration, transparency, and trust, they strengthen both fundraising results and team culture.
Do departments work well together or would they rather not sit in the same room? Have you experienced a great fundraising team that just rocked it? This SNAP session will share real examples of how a donor database can influence an organization's culture for good or bad—and why addressing the systems behind it is both a strategic and ethical imperative. Walk away with practical strategies to take back to your organization as you prepare for the year-end giving season.
Approved for 1.0 hour CFRE credit, including ethics.
Wednesday, October 29
4 pm - 6 pm
Cost: $35 member/$45 nonmember
About Sasha Lewis:
Sasha Lewis, CFRE, Principal, Moves Management Consulting
With more than 20 years of experience across the nonprofit sector, Sasha has supported teams both behind the scenes with donor databases and in front-line roles cultivating major gifts. Throughout her career, she has seen how the right infrastructure not only drives fundraising success but also builds healthier organizational cultures where staff and donors thrive.
She founded Moves Management Consulting to partner with nonprofits on CRM and fundraising strategy, enabling organizations to focus more energy on advancing their missions.
Sasha holds an MPA in Nonprofit and Community Services Management from Park University and is a Certified Fund Raising Executive (CFRE). Sasha also serves as a mentor and leader within the Association of Fundraising Professionals – Greater Arizona Chapter.
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Registration closes: Oct. 27