How to Raise More by Selling your Impact

Title:
How to Raise More by Selling your Impact
Presenter(s):
Jason Saul
Length:
01:07:45
Added:
Thursday, February 22, 2018
Description:
How to Raise More by Selling your Impact
Presented by Jason Saul

Presentation Overview:
The 7 Immutable Laws of Selling Your Impact:
Go through the front door, not the back door.

Always use value pricing, not cost-plus
Know your customer (and speak their language).
Sell painkillers, not vitamins.
Sell outcomes, not programs.
Don’t oversell.
Don’t waste time on idiosyncratic funders.

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