Integrating Planned Giving into Your Campaign/Major Gifts Program
Presented by Brian M. Sagrestano, JD, CFRE
At the conclusion of this session, participants will:
• Understand the behavior differences of generational cohorts and how they impact philanthropy
• Be able to apply generational differences to their fundraising approaches with individuals
• Have new tools to maximize revenue from existing prospects of all different generational cohorts
Materials
Presentation