Storytelling in Fundraising

Title:
Storytelling in Fundraising
Presenter(s):
Tom Ahern
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Added:
Thursday, February 22, 2018
Description:
Storytelling in Fundraising
Presented by Tom Ahern

Storytelling in the context of fundraising is VERY different than storytelling in the context of trying to bring down a mastodon for the tribe. The story's about the donor.  In shockingly lucrative communication programs, the donor is the obvious hero. The organization plays a supporting role and yet few charities write this way. Learn how to be one of those few ... and succeed beyond your wildest dreams!

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