Program will be presented via Zoom. Login details will be sent with your registration confirmation.
8:30 a.m. - Networking
9:00 - 10:00 a.m. - Program
$15/AFP Member; $30 Non-Member
Approved for 1.0 CFRE Education point
Speaker:
Shannon O'Neill, CFRE
Director of Development & Public Relations
Faithful Friends Animal Society
Does direct mail marketing still work for nonprofits? Direct mail is any physical correspondence you send to supporters to solicit a response or prompt engagement with your organization. Despite what you may have heard, this approach is growing and continues to raise significant funds for organizations large and small. Direct mail also connects us with our donors in a tangible way - and e-communications can’t always compete.
It’s never too late to create a direct mail strategy! Regardless of the mission or size of your organization, you can use this proven, effective way to raise funds for your cause. In this session, we'll discuss best practices, emerging trends, what's changed since pre-pandemic times, and proven strategies to integrate direct mail with digital marketing to increase response rates.