Nonprofit Social Media Success in the Age of “Pay to Play”

When:  Oct 16, 2019 from 8:30 AM to 10:30 AM (ET)
Associated with  AFP DE, Brandywine Chapter

8:30 Net & Nosh
9:00 - 10:30 Program

Includes continental breakfast

Approved for 1.5 CFRE Education Points

Community Service Building, Room 105
100 W. 10th Street
Wilmington, DE 19801

Validated parking in the Community Service Garage, 111 W. 11th Street, Wilmington, DE 19801

In this session you'll learn the strengths--and potential limitations--of what social media-based content and channels can achieve as part of your digital fundraising campaigns. With organic reach continuously decreasing, and with social media channels becoming more "pay to play"-based, this session will help you learn how to create balanced and healthy digital campaigns that—through the sum of their parts—get results time and time again.

Presenter:  Brad Levinson l Director Digital Experience l Schultz and Williams

Learning Objectives:

  • Learn how social media can augment and enhance your fundraising, cultivation, stewardship and advocacy strategies.
  • Understand the limitations of using organic social media content as a main driving force for your campaigns.
  • Learn to use tools and strategies that can help you in creating reliable and repeatable social media-based success.

 

Location

Community Service Building, Room 105
100 W. 10th Street
Wilmington, DE 19801