8:30 a.m. Net & Nosh
9:00 - 10:30 a.m. Program
Why do some GoFundMe campaigns go viral while others remain stagnant? Why are some fundraising campaigns successful while others don't reach even half of their goal? It all comes down to the way you tell your story. This session will cover how to incorporate storytelling into your communications strategy and the key principles involved in telling an impactful story. Learn from real-life examples of stories that led to stronger relationships and, ultimately, donations. Leave this session with a basic understanding of audiences, branding, and communications strategy.
$0 AFP member
About the Presenter
Valerie Johnson, MBA, CFRE, joined Pathways to Housing PA as director of institutional advancement in 2018. Prior to that, shealso worked as a fundraiser for Council for Relationships, Valley Youth House and the American Association for Cancer Research. A member of the Association of Fundraising Professionals since 2012, Valerie serves on the board of the AFP - Greater Philadelphia Chapter where she is Vice President of Education & Programming. She is a freelance contributor to Generocity, a Philadelphia area social impact news and events group with a mission of building better communities.
Approved for 1.5 CFRE Education Points