Nonprofit Branding - Touching the Head & Heart

When:  Jul 15, 2020 from 8:30 AM to 10:15 AM (ET)
Associated with  AFP DE, Brandywine Chapter

Nonprofits are constantly tasked with increasing their fundraising efforts with decreasing resources. Effective branding provides nonprofits with a competitive edge as they strike an emotional chord with their constituents. Learn how the Jewish Federation of Delaware’s brand helped them achieve fundraising success presented by their CEO, Seth J. Katzen.

Nonprofits must be more creative in finding opportunities that provide awareness with minimal expenses. The key to effective positioning is finding the right balance of the rational (head) and the emotional (heart) aspects of your nonprofit. By touching the heart first, the head will soon follow as well as a donor’s support through volunteering, donating, or serving as a brand ambassador.

8:30 a.m. Networking
9:00 - 10:15 a.m. Program

Online via Zoom
Login instructions will be sent with your registration confirmation.

No Charge - AFP Member, $10 Non-Member
AFP recognizes the economic effect the COVID-19 crisis is having on nonprofits. We are offering this program free to AFP members and at a reduced rate to non-members.

Approved for 1.25 CFRE Education Points


Online Instructions:
Login: Login instructions will be sent with your registration confirmation.