The Value of Face-to-Face Donor Engagement

When:  Jun 17, 2020 from 8:30 AM to 10:00 AM (ET)
Associated with  AFP DE, Brandywine Chapter

Speaker: Colleen M. Becht-Foltz, CFRE, CAP®, Gift Planning Officer, American Red Cross

As fundraising professionals, we know the importance of face-to-face donor engagement. Before the COVID-19 pandemic, it was increasingly difficult to schedule time to visit with our most loyal donors, as fundraisers were last-on and the first-off calendars. With our new – hopefully temporary – new reality, concerns of health and safety become the first priority when interacting with donors and prospects. So, where do we go from here?

This session focuses on engagement practices that will ensure quality donor engagement in changing times. Find out how organizations are adapting to the new, post-pandemic normal when considering face-to-face donor visits. 

8:30 a.m. Networking
9:00 - 10:00 a.m. Program

Online via Zoom
Login instructions will be sent with your registration confirmation.

No Charge - AFP Member, $10 Non-Member
AFP recognizes the economic effect the COVID-19 crisis is having on nonprofits. We are offering this program free to AFP members and at a reduced rate to non-members.

Approved for 1.0 CFRE Education Point

About Colleen Becht-Foltz

Colleen Becht-Foltz has dedicated her career to making an impact in her community. She brings a broad range of experience in higher education, healthcare, and sports and recreation development, including: major gifts, annual giving, planned giving, donor and alumni relations, marketing, and social media to her clients.

Colleen currently holds the position of Gift Planning Officer for the American Red Cross, responsible for working with donors throughout the Commonwealth of Pennsylvania to align their philanthropic goals with their financial goals. She also serves on several task forces within the Red Cross to better donor engagement and preparedness in areas of retirement planning and ethics.

Prior to the Red Cross, Colleen served for several years providing strategic fundraising oversight to community organizations such as Chester County Hospital, Philadelphia Freedom Valley Y, the Ed Snider Youth Hockey Foundation, and various organizations through her association with Schultz & Williams.

Colleen also served for over 15 years in several roles at the University of Pennsylvania including Assistant Director of Major Gifts for the School of Engineering and Applied Science, Major Gift Officer for Penn Medicine, as well as a Program Manager in student affairs. She used her relationship building skills to develop a new prospect pool to support research and patient care in the neurosciences and health and public policy; increase giving to the priorities of the University; and engage alumni in regions of low participation.

Colleen understands the commitment volunteers make to the organizations they serve, and she lives this through her own volunteerism. Colleen is a new member of the Board of Directors for the Planned Giving Council of Greater Philadelphia and serves on the planning committee for the Planned Giving Day Conference. She is also an active member of the AFP-GPC Programming Committee.

In addition to her professional association commitments, she has served as a member of the Development Committee and Board of Trustees for Holy Child Academy in Drexel Hill and on the Villa Fund Leadership Committee at Villa Maria Academy. She holds a Bachelor of Arts degree in Biological Basis of Behavior from the University of Pennsylvania. She lives in Glen Mills, PA with her husband and son.


Online Instructions:
Login: Login instructions will be sent with your registration confirmation.