Program will be presented in-person only in Room 105 of the Community Service Building. Validated parking in the Community Service Garage, 111 W. 11th Street, Wilmington, DE 19801.
Please note: If the "FULL" sign is lit at the garage, please let the attendant know you are going to a meeting in the Community Service Building. CSB allows space for AFP program attendees. Bring your parking ticket to the program for validation.
8:30 a.m. - Doors Open / Networking
9:00 - 10:00 a.m. - Program
$15/AFP Member; $35/Non-Member
Most nonprofit professionals treat LinkedIn like a bulletin board, posting updates and sharing milestones. But the individuals building genuine donor relationships are doing something fundamentally different. In this seminar, you'll learn how to turn LinkedIn from a passive presence into an active fundraising tool. You will be guided on how to create content that earns trust, deepens connection, and moves people from scrolling to giving.
By the end of this session, participants will be able to:
- Apply a practical framework for developing LinkedIn posts that reflect authentic voice, build emotional resonance with prospective donors, and move audiences toward action.
- Recognize and eliminate the AI-scented language patterns and corporate jargon that erode credibility and signal inauthenticity to sophisticated audiences.
- Develop a content strategy that uses LinkedIn to cultivate donor relationships.
About the Presenter: Andrea Boyle Tippett
Chief Communications Officer, Driven Authentic Branding Solutions
Andrea Boyle Tippett is Chief Communications Officer at Driven Authentic Branding Solutions. Her 20+ years of communications and marketing experience spans journalism, public relations, and crisis management, bringing a unique perspective to professional storytelling. Her background includes roles as a television reporter, chief spokesperson at the University of Delaware, and Chief Communications Officer at Main Line Health. Andrea specializes in translating "jargon-ease" into clear, human language. She believes the best professional communication ditches corporate babble for genuine connection.
Approved for 1.0 CFRE Education Point