How does a millennial or Gen Z fundraiser effectively ask a Boomer for a donor gift? Intergenerational communication can be a challenge. Fortunately, a lot of the behaviors and skills you need to work successfully with donors who are older than you will actually make you an all-round better fundraiser.
Older donors continue to make up the majority of donors, so this talk will help younger fundraisers win over older donors. We’ll discuss what early career fundraisers should know, including the skills, practices and priorities that are important to build relationships across generations of donors. At the end, we’ll also provide a real life example of “the art of the ask”!
Pre-approved for 1 CE by CFRE International.
Michael Driebe: Mike joined Methodist Hospital Foundation as President in the fall of 2009. He has more than 22 years’ experience as a fund development professional and over 30 years’ experience in volunteer leadership with a variety of nonprofit organizations. Mike oversees all aspects of the Foundation’s programs, budget, and operations. He serves as the liaison to the Methodist Hospital Foundation Board of Directors and is a member of the hospital’s executive team. He earned his Certified Fund Raising Executive (CFRE) credential in 2005, holds a Certificate in Fund Raising Management from Indiana University, and has a Master of Science degree in Leadership and Management from the University of La Verne. Mike and his wife, Sylvia, live in Pomona, where he serves as a member of the Los Angeles County Fair Association.
Linda Eisenhart, MA ED, CFRE: As President of Eisenhart & Associates, Linda has provided services to more than 100 organizations over the past 20 years. She has experience and expertise in strategic and succession planning, board development, comprehensive administration and management, and all aspects of resource development. Linda has a master's degree from Ohio State University and is a graduate of the AFP Faculty Training Academy. Some of the local organizations E&A has served include: Dolores Mission and Pasadena Waldorf schools, First 5 LA, Flintridge Sacred Heart Academy, Glendale College Foundation, Crafton Hills College Foundation, Boys & Girls Club of Pasadena and Marymount, Maranatha high schools. Linda also served as the President of the AFP Florida Suncoast Chapter in 2002, President of the AFP Los Angeles Chapter in 2015 and as co-chair of the Greater Los Angeles AFP Chapter's 25th Anniversary celebration of National Philanthropy Day in 2010.
Pamela Barden, DBA, CFRE: Pamela Barden, DBA, CFRE, is a fundraising consultant, nonprofit COO and co-author of the 4th edition of The Complete Guide to Fundraising Management. For more than 40 years, she has lived and breathed fundraising, focusing mainly on small to mid-sized nonprofit organizations. Pamela has a Doctorate in Business Administration and taught fundraising and nonprofit leadership for a decade at University of California Los Angeles Extension School, as well as for the University of La Verne Graduate School.
Jay Harvill: Since 2005, Jay has served as the director of gift planning at Methodist Hospital Foundation and has been leading the organization’s gift and estates program. He is a longtime, active member with the Planned Giving Round Table of Southern California (now known as the Los Angeles Council of Charitable Gift Planners). Jay served on its board, later as president, hosted its Advanced Case Study and currently is its moderator for the chapter’s Mini Round Table. Jay has also served on the boards of Arcadia Rotary Club and San Gabriel Valley Habitat for Humanity. At the hospital, Jay serves as member of the No One Dies Alone (NODA) and Clinical Pastoral Education programs. A graduate of Pepperdine University Seaver College, Jay and his family enjoy serving the needy in his local area as well as through mission trips abroad.