Session 3: Confirming the Gift & Fostering Donor Loyalty Presentations
Tuesday, July 18,2023
10:30 am - 12:00 pm (Pacific)
Presented by LaShonda Williams, MPA, CFRE
Via Zoom
The ask is the natural conclusion to a successful interview with a prospective donor. Even seasoned fundraisers will be met with donor questions and objections along the way. Successful fundraisers view objections as opportunities to build trust and clarify any gaps in information. Learn how to close with confidence, handle objections along the way, and make your supporters feel every bit as important as they are through meaningful stewardship. Effective stewardship is essential to foster meaningful connections with your donors. Learn the keys to success and how to turn one-time supporters into lasting champions for your cause.
Key Takeaways
• Redefine donor objections as opportunities and activate how you will overcome them.
• Recognize donation signals that enable you to close the gift and sharpen your asking skills for your next donor meeting.
• Develop and implement a stewardship plan that includes meaningful follow-activities and effective communication strategies that will inspire major donors to continue to provide financial support.
Free workshop for AFP Members
$30 per session for Non-Members