Giving USA 2025 – What can we learn from what happened in 2024?
In June, Giving USA will release the 2025 edition of its Annual Report on Philanthropy in America. This invaluable resource examines the sources and uses of charitable giving in the U.S. for the year 2024 and provides key data to help nonprofit organizations formulate effective fundraising strategies, approaches and activities.
How do these trends impact what’s happening on the ground in Southern California? As the fifth largest economy in the world and a powerhouse of innovation, California affects the entire philanthropic market.
Drawing on national, state and local data, this session will explore insights drawn from this research to give us data-driven strategies that help us navigate challenges unique to our region’s philanthropy. Our speakers will explore sector-wide trends, discuss how these trends impact philanthropy, staffing and donor retention, and organizational planning. Attendees will leave the session armed with techniques to attract new donors, retain existing support, build stronger teams, and thrive in our uneven philanthropic landscape.
Join us for this virtual deep dive into the data and discussion about what it means with Cassie Carter, Vice President, Fundraising, and Adriana Lopez, Senior Consultant at Campbell & Company.
Presenter bios:
Cassie Carter
Vice President, Campbell & Company
Cassie Carter, Ph.D. is Vice President and West Region Director at Campbell & Company. She brings 30 years of passion for nonprofits, focusing on strategic and fundraising planning that builds a shared understanding of mission, leveraging strengths of organizations to achieve long-term success.
Prior coming to Campbell eight years ago, Cassie was Associate Vice President for Development and Director of Campaigns at Hawaii Pacific University, Associate Vice President for Development Operations Cal Poly, San Luis Obispo, and Executive Director of the Montana Outdoor Science School.
Currently she is the immediate past Co-President for the Association of Fundraising Professionals – Greater Los Angeles Chapter, board chair for the Foundation for Pierce College, and is a member of the faculty for the Center for Nonprofit Leadership at Cal Lutheran.
Cassie has a doctoral degree in Teaching and Learning with an emphasis in public administration from the University of Southern California, and a bachelor’s in biology from California State University, Northridge.
Adriana is a senior consultant with Campbell & Company. She brings fresh perspective, innovation, and an extensive background in fundraising and campaign strategy, individual giving, relationship building, and development communications.
Throughout her fundraising career, Adriana managed development and communications activities for multiple revenue streams, including annual giving and major gifts. As Development Director at The Representation Project, she led all development initiatives and spearheaded the organization’s first virtual fundraising event. During her time at Girl Scouts of Greater Los Angeles and Scripps College, she managed annual and individual giving, launched peer fundraising and monthly giving programs, and supported the College’s 175M comprehensive campaign.
Adriana holds a Bachelor of Science in Social Policy with a minor in Business from Northwestern University. She lives in Southern California and enjoys reading, cooking, and yoga.
Fees
Members - $15
Non-Members - $25
Zoom details sent prior to the event.