Professional Development Seminar & Luncheon - Cathedral Center

When:  May 7, 2019 from 10:30 AM to 1:30 PM (PT)

Morning Professional Development Seminar - 10:30 a.m. - 11:45 a.m.

Chris Roelke, President, What If?

Crushing It!!!

Fundraising With Facebook, Email and Direct Mail

Learn more @

How did your year-end campaign perform?  Did you crush it? The truth is we can all do better….but how?  This morning’s presentation will give you 12 tools to help you leverage Facebook, email and direct mail.

Drawing upon 15 years of direct response expertise working with direct response budgets from $5,000 to $1M, our speaker will share actionable tips you can put to work immediately, including three secret tools you probably aren’t using (and it could be costing you donations).

Get ready to:

  • Understand trends in 2019 that affect your ability to raise money

  • Learn Facebook hacks to grow your donor file

  • Leverage email to improve acquisition

  • Stop making mistakes in direct mail that cost you money

  • Unlock the power of storytelling through video

  • Crush last year’s numbers

  • ……and create a system to crush it in years to come.

Go to for more information and to submit questions.

This will be an interactive and fun talk, where the speaker will share live campaign examples and answer your questions.  Questions submitted in advance will have priority:  go to

Luncheon Topic and Speaker - 12:00 p.m. - 1:30 p.m.

Gregg Sherkin Senior Vice President leading Corporate Philanthropy and Community Relations in Southern California for Wells Fargo.

Addressing Our Communities Greatest Needs

Los Angeles is a great place to live and work. While we are fortunate to be living here during an unprecedented period of prosperity and economic growth, many communities are facing increasing hardship and are at risk of being left behind. Join fellow nonprofit and fund raising professionals to learn how Wells Fargo is working to identify and help address some of the greatest needs in communities throughout LA.  

This event has been pre-approved by CFRE International for 2 CEs.


Cathedral Center
555 W. Temple Street
Los Angeles, CA 90012