How AI Actually Works Using Behavioral Psychology and What It Means for Fundraising
Description + Learning Outcomes
AI has splashed onto the scene, but for most people (including even experts in the nonprofit sector), how it works is poorly understood.
What is known, however, is that the leading AI systems, including ChatGPT, are modeled to operate like the human brain.
That’s why an understanding of psychology is an essential component to understanding AI.
In this session, experts from the team at Momentum, formerly behavioral psychologists from Duke University and the University of Colorado, will take you on a deep dive into how artificial intelligence works, how human psychology plays a part, and how AI can (and already does) scale your productivity in a responsible way.
Learning Outcome 1: Attendees will have a clear understanding of several of the key concepts for understanding how the human brain works.
Learning Outcome 2: Attendees will have a clear understanding of how artificial intelligence emulates the human brain.
Learning Outcome 3: Attendees will have a better understanding of how both psychology and AI can be applied in fundraising to help secure more gifts, more easily.
Bio
Griff is a behavioral psychologist by training where he studied financial decision making and philanthropy at CU-Boulder. He has studied what makes donors give, what makes organizations great at fundraising, and what are the things that make philanthropy work in the US.
In 2019, he co-founded Momentum and continues working to build a healthy and fruitful giving sector at the intersection of psychology, technology, and altruism.
Wednesday, August 6, 2025
10:30 - 11:30 a.m. (PDT)
Via Zoom
Members - $15 / Non-Members - $25