Giving USA Webinar

When:  Jul 9, 2024 from 11:30 AM to 01:00 PM (PT)

Philanthropic giving dropped in 2022 for one of the first times and the largest drop since the  2008 recession.   Was that a blimp or a trend? Join Cassie Carter, Vice President, and Adriana Lopez, Consultant at Campbell & Company as they share insights from the 2024 Giving USA Annual Report on Philanthropy in America. Learn about happened in 2023 and how we can build an understanding the emerging philanthropic trends and leverage the implications for fundraising strategies and approaches with your nonprofit organization.

Our Presenters

Adriana Lopez

Adriana is a fundraising consultant with Campbell & Company. She brings fresh perspective, innovation, and an extensive background in fundraising and campaign strategy, individual giving, relationship building, and development communications.

Throughout her fundraising career, Adriana managed development and communications activities for multiple revenue streams, including annual giving and major gifts. As Development Director at The Representation Project, she led all development initiatives and spearheaded the organization’s first virtual fundraising event. During her time at Girl Scouts of Greater Los Angeles and Scripps College, she managed annual and individual giving, launched peer fundraising and monthly giving programs, and supported the College’s $175M comprehensive campaign.

Adriana holds a Bachelor of Science in Social Policy with a minor in Business from Northwestern University. She lives in Southern California and enjoys reading, cooking, and yoga.


Cassie Carter

Cassie Carter, Ph.D. is Vice President and West Region Director at Campbell & Company. She brings 30 years of passion for nonprofits, focusing on strategic and fundraising planning that builds a shared understanding of mission, leveraging strengths of organizations to achieve long-term success.

Prior coming to Campbell eight years ago, Cassie was Associate Vice President for Development and Director of Campaigns at Hawaii Pacific University, Associate Vice President for Development Operations Cal Poly, San Luis Obispo, and Executive Director of the Montana Outdoor Science School.

Currently she serves at the Co-President for the Association of Fundraising Professionals – Greater Los Angeles Chapter, as board chair for the Foundation for Pierce College, and is a member of the faculty for the Center for Nonprofit Leadership at Cal Lutheran.

Cassie has a doctoral degree in Teaching and Learning with an emphasis in public administration from the University of Southern California, and a bachelor’s in biology from California State University, Northridge.

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