AFP Calgary And Area Luncheon
Wednesday, September 25, 2019 | 11:30am - 1:30pm
Crisis Communications 101:
If It's Going to Happen Anyway, You Might as Well Have a Plan
Industry Expert: Kathryn Kolaczek, CEO Alchemy Communications: Media Expert, Crisis Communications Specialist, Entrepreneur, Author, Speaker
Kathryn leads Alchemy Communication’s communications and media team, integrating inbound marketing with traditional internal and external communications to offer strategy, training, and support services to businesses. Her diverse background in media, PR, and digital marketing laid the groundwork for a deep commitment to crisis management and communications.
Once the founder and editor of a national publication for entrepreneurial women, Kathryn has written a book for entrepreneurial women, speaks to entrepreneurial groups, and built Alchemy Communications Inc. on her strong relationships with the media across North America.
Kathryn specializes in crisis management and crisis communications, public relations, business and product launches, digital marketing strategy, and brand integration.
Join us on Wednesday, September 25, 2019 for:
Crisis Communications 101: If It's Going to Happen Anyway, You Might as Well Have a Plan. A one hour workshop that will cover the following:
Essential Components of a Crisis Communications Plan
Choose 5 possible scenarios
Crisis Comm's Do's and Dont's
Timeline of a Crisis
How to Say you are Sorry
How to Communicate with the Media during a Crisis
Controlling your Risks
Attendees will leave with the basics to handle a crisis situation.