|
Presentation Topic: To run a successful fundraising campaign, a partnership between marketing and development is essential. From digital marketing to solicitation mailers, learn how the YMCA of San Diego County created a comprehensive approach to fundraising and maximized their marketing efforts to raise crucial funds for their programs. Gain an understanding of the basics of digital marketing (including SEO, digital ads, marketing emails and social media) and how to infuse it in your fundraising campaigns. The Y will be sharing their success around their #GivingTuesday campaign which included digital marketing efforts, online fundraising and direct mail.
|