Description:This session will show you how to mine your patron data for predispositions and propensities in order to target your donors with communications relevant to each individual recipient. You will learn how to segment your digital and traditional communications (yes, including direct mail!) to strategically attract and retain audiences.
Participants will learn:
- How data can be used to determine interests and propensity to give.
- How segmentation can lower costs and maximize results.
- Set up strategic communications to allow your patrons to self-select their interests.
Presenter: Ceci Dadisman is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.
Applicable for all levels.
Attendance is free for AFP members, $30 for non-members.
Each group webinar conference offers CFRE credits.