AFP San Diego August Workshop: Using Behavioral Economics to Increase Fundraising ROI

When:  Aug 22, 2019 from 12:00 PM to 1:30 PM (PT)
Associated with  AFP CA, San Diego Chapter

AFP San Diego's AUGUST 2019 Chapter Workshop

 
Using Behavioral Economics to Increase Fundraising ROI
 
Thursday, August 22, 2019
 
11:30 a.m. - 12:00 p.m. - Registration
12:00 - 1:30 p.m. - Program
 
UC San Diego, Rady School of Management
Room 2S117
3500 Gilman Drive, La Jolla, CA 92093
 
On-site parking available for $2.00 per hour

Directions to Lot 357


Did you know that simply by asking donors to give tomorrow instead of today
increases giving by 50%? 
 
UC San Diego professor Marta Serra-Garcia will share how you can incorporate behavioral insights into your fundraising strategy to increase giving and donor satisfaction. The session will describe several key insights from behavioral economics research that indicate small changes can have dramatic effects. Discover simple changes you can make in fundraising messages and strategies to increase giving to maximize ROI and test new ideas. 
 
Box Lunch Included
 
Members - Early Bird $35 // Regular $45
Non-Members - Early Bird $45 // Regular $55
Early Bird Pricing Ends 8/12/2019

Location

UC San Diego, Rady School of Management
9500 Gilman Dr
La Jolla, CA 92039

Contact

Katie Gomez
7605180776
katiegomez@afpsd.org