AFP San Diego's January 2019 Chapter Workshop & Networking Mixer

When:  Jan 29, 2019 from 4:00 PM to 6:00 PM (PT)
Associated with  AFP CA, San Diego Chapter
Crushing It!!! Fundraising with Facebook, Email & Direct Mail

How did your year-end campaign perform? Did you crush it? We all can do better… but how? Chris Roelke, President of What If? will share 12 tools to help you leverage Facebook, Email, and Direct Mail… and Crush It! in 2019.

Drawing upon 15 years of direct response expertise working with direct response budgets from $5,000 to $1,000,000, Chris Roelke of What If? will share actionable tips you can put to work immediately, including three secret tools you probably aren't using (and it could be costing you donations!). 

This will be an interactive and fun talk where Chris will share live campaign examples and answer your questions. Questions submitted in advance will have priority … go to

About Our Presenter:

Chris Roelke is the President of What If?. Chris has over 15 years of direct response experience working with nonprofits such as Meals on Wheels, Feeding America, United Way, and Ronald McDonald House. He honed his direct marketing skills in collaboration with such well-known brands as the NHL, Harley Davidson Motorcycles, the PGA, KOHL's, and Massage Envy. Chris and the What If? are on a mission to bring sophisticated direct response strategy and secrets to all nonprofits regardless of their size. You deserve access to all the innovative tools and best practices that increase revenue. What if? will help you grow your donor base so you can elevate your mission. 

Learning Objectives:

Participants will understand trends in 2019 that affect your ability to raise money. Learn Facebook hacks to grow your donor file. Get tips on leveraging email to improve acquisition and stop making mistakes in direct mail that cost you money. Unlock the power of storytelling through video. Exceed last year’s numbers and create a system to ‘crush it’ in years to come.

Networking with Hors d'oeuvres & Drinks (1 bar drink hosted with the price of admission).

Who Should Attend:  
Fundraising and communications professionals, including those responsible for direct response, mid-level campaigns, and membership programs, plus nonprofit leaders of all experience levels.


Katie Gomez