AFP San Diego October Virtual Chapter Meeting: Telling Your Better Story

When:  Oct 1, 2020 from 12:00 PM to 1:30 PM (PT)
Associated with  AFP CA, San Diego Chapter

October Chapter Meeting

Telling You Better Story: Recasting and Testing Your Case for Support Post COVID-19

Thursday, October 1, 2020
12:00 - 1:30 p.m.

Members - $25

Non-Members - $35

Zoom meeting information will be provided via email upon registration.

Similar to the in-person events you are accustomed to, these monthly chapter meetings will provide you with the in-depth tools and strategies to help you navigate your role as a fundraising professional and nonprofit leader. Same great content, now virtual!


You have pivoted with the challenges of the global pandemic and now must move forward with a re-imagined case for support. Will your case resonate with your donors? Is it relevant, urgent and actionable? Join us for this highly interactive, practical and actionable session that will help you tell your better story and recast your fundraising case for support.


Attendees will learn:

- How to strengthen your case by telling your better story

- How to inject urgency into your case

- How to leverage the concept of ROM (return on mission)

- How to test your case with your most important donors and supporters



Bruce Berglund

President and Founder, DBD Group

 For more than 30 years, Bruce Berglund, CFRE, has been a successful professional fundraiser in the fields of higher education, arts and culture, and social services. Prior to founding DBD Group, Bruce served as national Director of Philanthropy and Resource Development for the YMCA of the USA. Bruce is a highly sought-after writer, speaker and teacher.

Jason Fry

Senior Vice President, DBD Group

Jason Fry has spent more than 15 years in leadership roles with a variety of arts and youth-serving organizations. Along with overseeing strategic product development for DBD Group, Jason works with a diverse group of clients in capital fundraising and capacity building, primarily in the Western US.


About DBD Group

DBD Group (formerly Donor by Design Group), a national firm providing comprehensive fundraising services to nonprofits, churches, community colleges and schools, as well as providing financial management, strategic planning, executive search and other services. DBD is currently managing more than $3 billion in capital, annual and endowment campaigns, with clients in San Diego and across the country.


Katie Gomez