Fundraising Academy

Developing a Comprehensive Major Gifts Program

2-Day course! March 14 and 15, 2019
Day 1: 8:30am – 5:00pm 
Day 2: 8:30am - 3:30pm
Location: Sanford Institute of Philanthropy 
3031 Tisch Way, 100 Plaza East, San Jose, CA

Developing a Major Gifts fundraising campaign is an integral part of successful nonprofit organization’s fundraising program. Over the course of this two-day intensive workshop participants will learn the key strategies in securing and sustaining major gifts. 
Course Objectives:

  • Create a new major gift program or kick starting a current program
  • Develop a coherent vision for the role of major gifts and stewarding major donors
  • Formulate essential strategies for organizing a major gift planning effort
  • Understand the essential steps involved in securing and sustaining major gifts
  • Apply well-established processes and development cycles in implementing their programs
  • Forge a strong leadership team of board, staff, and volunteers in major gifts fundraising
  • Strengthen retention and upgrades in major gifts by engaging and motivating donors

Instructor: Jack Alotto, MA, CFRE
Jack is a graduate of Glassboro State College (now Rowan University) and he holds a Master’s Degree from the State University of New York at Oswego, both degrees are in Psychology. Jack is a CFRE (Certified Fundraising Executive). Throughout his career, Jack has served in a variety of fundraising positions in hospital, social service and the arts as development director, major gift and legacy giving manager, and foundation and corporate relations manager.

Jack has taught a variety of fundraising classes at the Center for Volunteer and Nonprofit Leadership, where he is an instructor in the Emerging Leaders Program, additionally, Jack has taught and managed the Association of Fundraising Professionals (AFP) Golden Gate Chapter’s Certified Fundraising Executive (CFRE) Review Class and Fundamentals of Fundraising.  At the Sanford Institute of Philanthropy at JFK University, Jack has served on panels in Strategic Planning, Ethics in Fundraising, Cause Selling and Donor Loyalty, Stewardship and Cultivation and Donor Centered Fundraising; he has moderated panels on Strategies for Building a Strong Major Gifts Program, Trends and Strategies for Nonprofit Fundraising, and Stewarding Gifts and Cultivating Donors. Jack is currently a consultant and interim development professional. He has served as Interim Director of Development at NAMI Marin, St Vincent de Paul Society San Francisco and WildCare. His consultant clients include: Young Audiences of Northern California, RestoringVision, Meals on Wheels of San Francisco, Wilderness Torah and several others.

This course is provided in partnership with the Fundraising Academy at the Sanford Institute of Philanthropy at JFK University. Earn Continuing Education Units (CEUs) toward your CFRE!

$375 members
$475 non-members


For questions, contact or (408) 744-0412.