Leveraging SEO to Boost Donations for Non-Profits

When:  Jun 6, 2024 from 12:00 PM to 01:30 PM (PT)
Associated with  AFP CA, Yosemite Chapter

Leveraging SEO to Boost Donations for Non-Profits


Presenter: John Wall, CEO and President of YESOnline

This presentation will demonstrate the critical role of SEO (Search Engine Optimization) in enhancing the online presence of non-profit organizations to increase donations. Key points include:

Increasing Visibility and Reach: Enhancing search engine rankings to attract more potential donors.

Building Trust and Credibility: Establishing a trustworthy online presence.

Driving Targeted Traffic: Attracting visitors interested in the non-profit’s mission.

Cost-Effective Marketing: SEO as a budget-friendly alternative to traditional advertising.

Enhancing User Experience: Improving website usability to encourage donations.
20200714_132246.jpgJohn Wall is the CEO and Lead SEO Strategist of YESOnline, an innovative SaaS development and online digital media marketing company.

In 2010, leveraging his extensive marketing expertise gained from the automotive sector, John transitioned to the digital marketing arena by founding YESOnline, which stands for Your Engaging Solutions. His company caters mostly to the medical field, but he has also helped sports media companies, online sales companies like Message in a Bottle, forklift companies, auto dealers, medical alert companies, restaurants, political PACs, non-profits, and more.

John's practical knowledge and innovative strategies are encapsulated in his first book, published in 2017, which focuses on digital marketing strategies. He is currently working on two more books that delve into SEO and AI in marketing, as well as marketing strategies for food trucks—a business venture he is also personally invested in, owning a couple of food trucks.

A passionate golfer and dedicated local high school golf coach, John is also an avid reader and a fervent football fan.

When: June 6, 2024

Where: Skewers, 821 L Street, Modesto, CA 95354
     *Street parking only

Lunch, Networking & Announcements 12:00-12:15, followed by the presentation.

AFP membership not required.

AFP Members may bring a guest free of charge once each year.


AFP Members: $25.00

All others: $35.00
Lunch is included


Please select Member/Nonmember Option below:

Leveraging SEO to Boost Donations
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Full participation in Leveraging SEO to Boost Donations for Non-Profits is approved for 1.25 for CFRE CEU credits in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

CFRE Approved

Location

Skewers
821 L Street
Modesto, CA 95354
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