CVFC Central Valley Fundraisers Conference

When:  Oct 11, 2019 from 8:00 AM to 4:00 PM (PT)
Associated with  AFP CA, Yosemite Chapter
A descriptive flyer of the Central Valley Fundraisers Conference

Central Valley Fundraisers



8 AM - 4 PM

Sutter Health Education Center


Development Pros
Grant Seekers
Board Members
Executive Directors

Breakfast and Lunch Provided

Beginner and Advanced Tracks

The Conference:

Registration & Breakfast

Session 1
Beg: "Small Shop Success: Juggling 101 - Knowing How to Keep the Right Development Balls in the Air" with Amy Wolfe
Adv: "The BIG One: How to Structure A Capital Campaign" with Kristen Kenyon

Session 2
Beg: "Year-End Fundraising: How to maximize results at this important time of year" with Catherine Connolly, CFRE
Adv: "The Relationship Every Development Director Needs" with Kate Trompetter


Keynote Session with Anthony Alonso
Technology Doesn't Build Relationships; You Do!

Session 3

Beg: "Multi-Channel Fundraising: Tips & Tricks" with Amber Flores
Adv: "Your Next Planned Gift is Just a Phone Call Away" with Anthony Alonso

Closing Session: "Not Just A Job"


Anthony Alonso
Anthony Alonso, President of Catapult Fundraising, has over 30 years of experience in direct marketing and has worked with prestigious institutions including the U.S. Naval Academy Foundation, the U.S. Military Academy Association of Graduates, The Betty Ford Center, The Hill School and Anne Arundel Medical Center. Anthony served three terms on the AFP Foundation Board, was a founding member of the AFP Industry Partners Council and is the current Vice President of the AFP Las Vegas Chapter. His expertise has led his clients to successfully raise over $250 million within the last five years from the lower end of the donor pyramid.

Catherine M. Connolly, MBA, CFRE
Catherine has been working in membership and direct response fundraising for more than 25 years and an independent consultant for almost 20 years. She helps clients meet their challenges through direct marketing efforts, maximizing income and creating a personalized forum to directly communicate with the public. After her time at Craver, Mathews, Smith, & Company/West in the late 1980s, she helped the Sierra Club Legal Defense Fund (now known at EarthJustice) increase the organization’s direct mail income by $1.5 million over three years. Catherine is currently serving on the board for AFP International, a past president and current member of the AFP California Capital Chapter, and belongs to the Direct Marketing Association (DMA), the DMA Nonprofit Federation, and the Association of Direct Response Fundraising Counsel. She holds a Master of Business Administration degree and is a Certified Fund-Raising Executive (CFRE).


Amber Flores
Amber brings more than 10 years of extensive non-profit arts management experience. After receiving her bachelor’s degree in Theater from California State University, Stanislaus, she was accepted into a master’s program at Wayne State University in Detroit, MI. While attending graduate school, Amber worked for the Hilberry and Bonstelle theaters. After graduating with a Master of Fine Arts degree in Theater Management, she was hired as the Managing Director of the Sonoma County Repertory more than $1.5 million annually. In addition to her work at the Gallo Center, she volunteers her time with the California Arts Council as a peer-review panelist. She also serves as the immediate past-president for the local Association of Fundraising Professionals, Yosemite Chapter.


Kristen F. Kenyon
Kristen, currently the Major Gifts Officer at Community Hospice Foundation, draws on more than 25 years of front-line experience working with all sizes of nonprofit organizations to improve their development and fundraising programs. Kristen shines at finding cost-effective solutions for clients with limited resources and is known for helping clients strategically assess their day-to-day business processes. She is especially strong in the customization of those processes; strategic planning for annual and capital campaigns; and managing events, volunteer groups and boards.

Kate Trompetter
Kate is an Organizational and Leadership Coach helping people and organizations increase their impact through meaningful, facilitated experiences and coaching. She is a native of Stanislaus County and has spent over a decade previously working in the nonprofit sector for the Center for Human Services.  In 2018 she started her coaching practice and works primarily with nonprofits, community based organizations, and government to help them think more creatively, work through stuck-ness, and increase their effectiveness. She obtained her BA in sociology at the University of California, Davis, and a Master of Public Administration degree at California State University, Stanislaus.

Amy Wolfe, CFRE
Amy is the President and CEO of AgSafe whose mission is to advance the food and farming industries’ commitment to a safe, sustainable workforce and food supply by providing practical education and resources. Her career includes tenure as a legislative aide in the California State Assembly, serving as an account executive for E&J Gallo Winery and as Vice President of the California Agricultural Leadership Foundation. Amy serves on the Boards of Directors of the Modesto Rotary Foundation, The Salas Foundation and Protected Harvest, and is an involved member of the Association of Fundraising Professionals, Stanislaus County Farm Bureau and a Girl Scout for nearly 35 years. She received her Master of Public Policy and Administration from CSU, Sacramento, her Bachelor of Science from Cal Poly, San Luis Obispo and is accredited as a Certified Fundraising Executive (CFRE).


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Sutter Health Education Center
1700 McHenry Avenue, Suite 60B
Modesto, CA 95355
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