Looking for fresh ideas to grow your organization’s fundraising efforts? Join AFP Central Texas on June 25 as Kelly Lawson, MDiv, CFRE, shares practical strategies for creating successful online fundraising campaigns, virtual giving initiatives, and giving day events that engage donors and inspire generosity. Kelly serves as Senior Director for Advancement at Methodist Children's Home (MCH). 

Drawing from her experience at MCH, Kelly will take participants behind the scenes of the organization's annual $500K Day campaign - a one-day matching gift challenge that has grown from a modest $50K Day into the largest single fundraising event of the fiscal year in support of the organization's $4.4 million daily needs fundraising goal. Attendees will learn key lessons, creative approaches, and actionable strategies for building momentum, securing matching gifts, leveraging digital tools, and maximizing results for their own organizations.