AFP Donor Retention: A Self-Assessment Workshop

When:  Oct 21, 2019 from 08:00 AM to 05:00 PM (CT)
Associated with  AFP Central Iowa Chapter
The Association of Fundraising Professionals presents AFP Donor Retention: A Self-Assessment Workshop. The workshop will answer questions such as:

· Why do organizations lose donors and money?
· How does donor retention influence fundraising success?
· How do you develop a successful donor retention plan?

At this workshop, you will begin to develop a donor retention plan based on best practices. By showing the value of tracking overall gains and losses in gifts and donors, you will learn to use that information to develop cultivation strategies to improve donor retention. The curriculum is based on data collected via the Fundraising Effectiveness Project, an annual survey that tracks giving trends and continues to find that nonprofits lose nearly as many donors and gifts as they gain each year.

$60 for AFP members
$120 non-AFP members

Iowa Medical Society
515 E. Locust St. #400
Des Moines, Iowa 50309

*Directions to the room location: Take the elevator to the 4th floor. Exit straight ahead, and make your way to the conference room through the glass doors.

8 CFRE Credits


Iowa Medical Society
515 E. Locust St, Ste 400
Des Moines, IA 50309

Pricing Information

Registration Price
Chapter Member $60.00
Nonmember $120.00