This presentation will help attendees understand how to leverage data and analytics to benefit their organization. We will cover example data that is commercially available, easy to use data models as well as data visualization to make decision making faster. Examples of how to target your end consumer will be covered as well.
Keith Snow, President / Data Scientist
B2E Data Marketing
With over 30 years of marketing and IT experience, Keith develops programs and provides business leadership for data marketing, insights, analytics and strategy for B2E clients. Over his career, he has served in the U.S. Army Reserves, been an Applications Developer, Systems Analyst, Marketing Database and Internet Director before starting B2E Data Marketing in 2003.
Keith continuously is involved in his local community and has served on several nonprofit boards that include StageWest Theatre Company, Governors District Alliance, Historic East Village Association and currently Healthy Birth Day / Count the Kicks. He has also created an award winning program called “Big Data for Nonprofits” that picks one Iowa nonprofit each month to provide marketing analytics.
In his past, Keith was named to the Des Moines Business Record's Forty Under Forty list, selected as a mentor for the Global Insurance Accelerator and winner of a DMACC Small Business Award. He is a graduate of Simpson College with a degree in Computer Science and Business Management.
Note: Please email afpcentraliowa@gmail.com with dietary restrictions.