Simple Registration

When:  Feb 14, 2022 from 11:45 AM to 01:00 PM (CT)
Where:   Animal Rescue League (ARL) – Activity Center, 5254 NE 22nd St, Des Moines, IA, 50313, US

When & Where

Animal Rescue League (ARL) – Activity Center
5254 NE 22nd St
Des Moines, IA 50313

Feb 14, 11:45 AM - 01:00 PM (CT)


Meeting Location:
Animal Rescue League (ARL) – Activity Center
5254 NE 22nd St
Des Moines, IA 50313

Date: Monday, February 14, 2022

Time: 11:45am – 1:00pm


Getting a Foot in the Door: How to onboard subscribers to your nonprofit e-newsletter

About the program:
Email marketing is an important piece of a nonprofit's multi-channel fundraising strategy. However, before making an ask, an organization has to ensure people submit their email address via their website and subscribe. Easier said than done. 


In this webinar, based on research into the websites of the 100 largest nonprofits in the U.S., we'll learn best practices about where on your website your signup form belongs, what fields the form should include, call to action, the use of pop-up ads, what your welcome email should include and more.


A chance to learn how to encourage more people to subscribe. As your organization grows its email list, you'll now have more opportunities to convert subscribers into donors.


Presenter:  Ephraim Gopin, Founder 1832 Communications

Ephraim Gopin is the founder of 1832 Communications, an agency which helps nonprofits build more relationships so they can raise more money, serve more people and have more impact in their community. Ephraim crafts custom fundraising and marketing strategies so nonprofits can successfully upgrade their online presence, boost their email fundraising and marketing and improve their donor-facing materials. When fundraising and marketing work together, it's a beautiful thing! 


Ephraim invites you to join him next Thursday, January 27th - at the "Your 2022 Fundraising Toolkit" event. This event will give you the tools you need to raise more money in 2022 for your mission. Learn from sector experts the secrets to great fundraising copy, preparing and making an ask, gratitude, donor retention, building relationships and how to create a fundraising strategy. Register today as spots are limited!

REMINDER! For 2022, we will continue to host our AFP Central Iowa Chapter meetings at the Animal Rescue League (ARL) of Iowa, which is located at 5254 NE 22nd Street Des Moines, IA 50313. For February, we’ll be using the Activity Center inside the ARL, which is accessible through the front doors of the building. At this time we will continue to host our monthly meetings in a hybrid format and will have options to attend either in-person or virtually. We encourage you to choose the option that best works for you!


We look forward to seeing you on Monday, February 14, 2022, for our next AFP Central Iowa Chapter meeting. And remember, as an AFP member, you may bring one guest annually FREE OF CHARGE to one of the AFP monthly lunch meetings.



RSVP deadline is Wednesday, February 9 at 5:00pm.  

  • In-Person Member: $15 (includes lunch)
  • In-Person Non-Member: $25 (includes lunch)


If you prefer to pay by check you will still need to complete the online registration and either send in payment or bring it to the meeting. Also, if you plan to bring a guest, you must do this manually by emailing AFP Chapter Administrator Suzanne Hull at


Health Safety Guidelines:

For those attending in-person, we are following current CDC guidance at our events, which recommends all individuals wear a mask, regardless of vaccination status, in indoor, public places that are located in areas of substantial or high transmission. As Polk County is currently designated as a “Substantial Transmission” area, we are requiring that all in-person attendees wear a mask for the duration of the meeting. Masks and hand sanitizer will be available at check-in and throughout the event as needed. We also encourage physical distancing between one another when you attend in-person meetings. For more information, please reference the CDC website at


As fundraising professionals, we all know the importance of an in-person meeting, so we’re taking these safety precautions very seriously. We want to continue to offer this option for monthly meetings, and to do so, we must ensure that those of us who choose to be in-person are as safe as possible while in attendance.


Lunch will still be provided to those attending in-person. Box lunches to-go will be available to grab as you’re leaving. This allows for all attendees to wear their masks for the duration of the event, without the need to remove them while eating lunch.

Many AFP programs are eligible for CFRE continuing education credit. To search CFRE credits for past AFP programs, please visit:


registration type
    Chapter Member


Contact Information

Suzanne Hull