Nonprofit Videos (on a Budget) that Engage and Retain Donors
Speaker: Steven Shattuck, Bloomerang
Up until recently, high-quality video production has been a luxury available only to the largest nonprofits. Now, even the smallest charity on a budget can create a compelling and authentic video that moves the needle for their fundraising goals.
In this session, we will make recommendations for crafting an effective, integrated and low-cost video strategy resulting in content that will resonate with your donors, volunteers and other stakeholders.
At the conclusion of this session participants will:
- Discover how to create an in-depth strategy based on your nonprofit’s diverse audiences
- Determine which equipment and technology is best for your organization’s needs
- Learn how to solicit and leverage crowdsourced content
- Understand how to best utilize web video platforms and social networks like YouTube, Vimeo, Facebook, Instagram and Vine for distributing content