With higher expectations from leadership and shrinking budgets we need to get creative with how we solicit our Annual Fund donors to find ways that inspire repeat and increased gifts. This session will look at data driven methods to help attendees fine-tune their segmentation strategies to be more effective and efficient. Attendees will learn to use a wealth screen data return to determine who is more likely to make a gift and how to create more donor centric solicitation strategies. Whether you are unsure of what a wealth screen is or you live inside of your data return day in and day out, you will leave this session with tools that can be repeated year after year.
Nick Sollog has been in development since 2003 with experience in prospect research, annual giving, and capital campaigns. In July 2009, Nick formed The Sollog Group to help charitable organizations meet their annual giving and prospect research needs. In 2012, Nick joined the Episcopal Church Foundation as a capital campaign consultant working with Episcopal parishes, diocese, and schools with their capital campaign efforts. Prior to consulting, Nick was the Assistant Director of Annual Giving at the University of Richmond where he was in charge of the their phonathon efforts. Prior to that, he served the University of Richmond as a Prospect Research Assistant where he worked with the Law School, Annual Giving, and Major Gifts on their research needs and was a phonathon caller for Lynchburg College, his alma mater. Nick is involved in the local community both personally and professionally. He sits on board of World U.P. Foundation and is an active parishioner at Grace & Holy Trinity Episcopal Church. Professionally, he is a member of YNPN RVA, Apra International, Apra-VA, and VAFRE and sits on the boards of Apra-VA and YNPN RVA. Nick was born and raised in Richmond, VA. He went on to graduate from Lynchburg College in 2006 with a degree in International Relations. He has received certificates from the University of Richmond’s Institute of Philanthropy in Grant Writing & Management, Fundraising & Development, and Nonprofit Marketing.