The Association of Fundraising Professionals (AFP) Connecticut Chapter in partnership with the Community Foundation of Greater New Britain are proud to announce:
2022 Principles of Fundraising Certificate Program
Now in its 14th year, the Principles of Fundraising series of workshops continues to provide high-caliber, basic-skills development in the art and science of fundraising for nonprofits. Created by the Association of Fundraising Professionals (AFP) Connecticut Chapter, the series provides five introductory-level workshops focusing on theory and practice of fundraising taught by AFP members who are experts in their respective fields. These workshops are designed to help new and established nonprofit organizations raise money more effectively and efficiently.
The AFP Connecticut Chapter is offering The Principles of Fundraising Certificate Program to fundraising professionals with little or no experience, but may also be beneficial for executive directors, board members, and volunteers who may be transiting into the nonprofit sector and those new to the Development field.
The cost is $30 per session for AFP members and $40 per session for non-AFP members.
All sessions will be held virtually online using the Zoom platform.
Wednesday, April 27, 2022
#1. Organizing and Running a Successful Development Program
9:00 a.m. to 10:30 a.m.
Wednesday, May 4, 2022
#2. Grants from Foundations and Corporations
9:00 a.m. to 11:00 a.m.
Wednesday, May 11, 2022
#3. Building a Sustainable Annual Giving Program
9:00 a.m. to 10:30 a.m.
Wednesday, May 18, 2022
#4. Engaging Your Board & Volunteers to Raise Money
9:00 a.m. to 10:30 a.m.
Wednesday, May 25, 2022
#5. The Art of Soliciting Major Gifts
9:00 a.m. to 10:30 a.m.
NOTE: All Workshops will be held from
9:00 A.M. to 10:30 A.M. WITH THE EXCEPTION OF
will be held from 9 A.M. to 11 A.M.
Location: Virtual using the Zoom Platform
Please register online here!
Principles of Fundraising is composed of five (5) modules that have been designed by experienced fundraising professionals to meet the needs and challenges nonprofit organizations face every day. This series will offer a complete overview of the development function, featuring the most current information and techniques with focus on raising funds in an enduring- and post-COVID-19 world.
Wednesday, April 27, 2022 – #1: Organizing and Running a Successful Development Program
Trainer: Gina Marcantonio, G. Marc & Associates, LLC, Development Consulting for NonProfits, CT
Nonprofits play a critical role in our community and many saw a surge in support from first-time donors throughout this pandemic. Can your nonprofit keep these supporters engaged and inspire more donations despite fatigue from this ongoing crises?
In the first session of this series, you will learn the essentials to create an integrated fund development plan. This workshop will provide methods for implementing a fundraising strategy from identifying potential funding streams to incorporating different types of activities to raise money to support your organization’s overall mission. Those in attendance will learn to prioritize and establish basic policies and procedures needed to manage a solid development program.
Gina is Past President of the AFP Connecticut Chapter and an AFP Master Trainer. She is a seasoned fund development professional that focuses on the business side of an organization for growth, including board development, strategic planning, operations, program impact, and fundraising, all in developing strategies to generate revenue and grow philanthropic programs.
Wednesday, May 4, 2022 – #2: Grants from Foundations and Corporations
Trainer: Diane Gedeon-Martin, President, The Write Source, Glastonbury, CT
Nonprofit organizations often seek grant support but fall short in receiving an award. Competition from foundations and corporations continues to grow as government funding dwindles. Learn how to identify grant opportunities for your organization as well as prepare proposals that get the attention of grantmakers. This workshop provides not only the tools and resources but also a proposal outline to prepare comprehensive, concise, and competitive grant applications.
NOTE: This session is the only one of the five that is two hours in length.
Diane is a national grants consultant and an AFP Master Trainer with over 30 years of experience in the area of grants and grant seeking for nonprofit organizations. Since launching her company in 1993, she has worked with nearly 300 nonprofit clients in 27 states and Washington, DC to help them achieve their goals through grants ranging from $5,000 to $5.0 million.
Wednesday, May 11, 2022 – #3: Building a Sustainable Annual Giving Program
Trainer: Sharon J. Danosky, President, Danosky & Associates, Sherman, CT
A successful annual giving program provides a steady flow of unrestricted financial support year-after-year to fund your nonprofit organization’s operations. This workshop will teach you how to build an annual giving program to generate a steady, strong pipeline to keep those donors coming back for a lifetime or longer. With a strong annual giving program, your organization will be able to thrive through whatever crisis may come your way, and will allow you the foundation to build a reliable, sustainable development program.
Sharon is a strategist, thought leader, and BoardSource Certified Governance Consultant who partners with nonprofit organizations to lead them to better pastures. Having raised hundreds of millions from donors over the course of her 35-year career, she takes a hands-on approach to working with her clients by providing tools that work and instilling them with the confidence to succeed.
Wednesday, May 18, 2022 – #4: Engaging Your Board & Volunteers to Raise Money
Trainer: John Brooks, Chief Development Officer, Columbus House, New Haven, CT
During these challenging times, can your organization use help raising money from new funding sources? Have you had to suspend volunteer activities during the pandemic? Are you having trouble keeping volunteers engaged virtually? One of the best ways to help your organization raise more money, even during this unprecedented global crisis, is to enlist the help of your extensive volunteer network. In this session, you will learn where to look for the best volunteer fundraisers and how to work with and energize your volunteers to help during the pandemic and beyond. This workshop will also provide tools to evaluate volunteer effectiveness to increase your organization’s capacity to raise more money.
John has over 25 years of experience with all levels of fund development, raising over $1.0 million annually for Columbus House for the past 18 years. He has extensive experience in developing, training, and leading numerous volunteer and board committees to assist with prospect identification, solicitation, major and grassroots fundraising events, and overall fundraising activities.
Wednesday, May 25, 2022 – #5: The Art of Soliciting Major Gifts
Trainer: Abbie von Schlegell, Principal, A. von Schlegell & Co., Pittsfield, MA
In this last session of the series, you will take everything you have learned to engage donors at a deeper level so that their annual giving reaches maximum financial capacity. Cultivating donors to provide major gifts to support specific programs or initiatives takes time but the payoff is worth it. This workshop will provide a framework for developing a successful individual major gifts program that includes laying the groundwork of necessary attitudes, skills, insight, and knowledge to create meaningful donor relationships both in person and virtually that can potentially lead to larger support for your organization.
Abbie has been in the development field for over 40 years, as a consultant specializing in fund development and nonprofit governance for half of her career, and a senior development officer with four major institutions. She is a BoardSource Certified Governance Trainer, an expert on women’s philanthropy, and author of Women as Donors, Women as Philanthropists.