'Tis the Season for AFP DC's Annual Member Meeting & Holiday Reception!
Join us for AFP DC's Annual Member Meeting & Holiday Reception on Thursday, December 12, to enjoy holiday treats and network with fundraisers from across the DC Metro community.
During this celebratory evening, we will recognize the many volunteers who have contributed to the success of our Chapter in 2019, provide highlights of Chapter activities and accomplishments, and welcome our leadership for the year ahead.
Members, non-members and guests are welcome to attend!
This year, event sponsor ProList will be hosting a special educational session prior to the reception. Vice President of ProList, Dave Lewis, will talk about service innovations (yes, innovations) at the US Postal Service that you will want to know about. There is no additional fee to attend the session.
National Geographic Society
1145 17th Street, NW
Washington, DC 20036
Schedule of Events:
- 5:00 PM – 6:00 PM – ProList Educational Session
- 6:00 PM – 8:00 PM – Annual Member Meeting & Holiday Reception
- Members – Free
- Non-Members - $50
Education Session Details
The Postal Service Goes Digital: Using New Postal Services to Align Your Direct Mail Appeals with your Online Marketing
Direct mail remains an essential channel for fundraisers, and the Postal Service has added some exciting new services that make it even more effective – and tie the mail into you online fundraising activities. In this session, Dave Lewis, Vice President of ProList & President of SnailWorks, will teach you how these new services work, how they add value to your fundraising efforts, and how you can make them part of your program to make your mail more effective.
Informed Delivery® sends your prospects images of what is going to be in their mailbox that day – before the mail arrives. You can place your image and a link to your donation page in that email, so you can begin getting donations before the mail is even delivered! And, boost the response to your mail.
Informed Visibility® lets you track every piece of mail to delivery so you can coordinate other marketing channels. Adding a coordinated email or phone call is a new way to boost response and donations, and to turn your direct mail into a multi-channel campaign.
About the Speaker:
Vice President, ProList
Dave has spent his career taking innovative new Postal programs and turning them into winning business propositions for marketers. In the process, he co-founded two web-based companies – TrackMyMail (which was sold to Pitney Bowes in 2008), and SnailWorks, which he leads today. His specialty is leveraging innovative postal programs to advance direct mail and effectively coordinate it with online marketing. The Postal Service is doing some amazing things with technology these days, and Dave lives it every day. Dave is a sought-after speaker in the mail and direct marketing industry. He speaks annually at the National Postal Forum, where he is regularly a top-rated speaker, and at industry events across the country. He has had featured articles in Mailing & Systems Technology, DM News, Target Marketing, and was even featured on the cover of Mail Magazine. A nationally recognized expert in all things mail, Dave’s presentations feature practical advice on making marketing work better. Dave has a BA from the University of Maryland.