"In a few sentences, tell me why you're the best choice?"
As consultants, it's a question we've all been asked in some form by prospective clients. Equally, it's a question we have to make sure our clients are prepared to answer to prospective donors.
And that's why for our March brownbag we're excited to bring you a funny and engaging special presentation - Brand Yourself like a Stand-Up™ – featuring Leigh Kessler, branding expert and a former nationally touring stand-up comic and TV personality.
In Brand Yourself like a Stand-Up™, Kessler brings audiences backstage into the world of stand-up comedy, highlighting the process that stand-up comedians go to find their voice, engage different audiences, and authentically differentiate themselves from competitors the moment they hit the stage.
He then applies those principals to the world of marketing and brand building, looking at individuals and organizations who do it with great success through their website experience and across other channels.
Leigh Kessler is VP of Marketing and Communications at donor management software platform CharityEngine and a frequent speaker on branding, fundraising, data and technology. He is a former nationally touring headline comedian and has appeared on numerous TV shows including VH1's "Best Week Ever", CNN's "Showbiz Tonight", Discovery Channel & Sirius Radio. Over the past 15 years, he has overseen and informed research and branding strategies for some of the most well known brands in America.
Read more about Leigh at http://www.Standupspeaker.com