Advanced Execs - Measuring What Matters

When:  Mar 20, 2019 from 8:30 AM to 10:30 AM (ET)
Many non profits track their performance by metrics such as dollars raised, membership growth, number of visitors, people served, and overhead costs. These metrics are important, but they don't measure the real success of an organization in achieving its mission. In this session, "Measuring What Matters," we'll discuss measuring effectiveness through three different lenses. We'll start by looking at work that Guidestar, Charity Navigator, and BoardSource are doing to create internal and external benchmarks to measure programmatic and fundraising success. We'll also hear what funders look for when weighing the ROI of their charitable investments.

Key Takeways:
1) To identify the challenges nonprofits face in measuring organizational
performance, effectiveness, and mission impact and how that correlates to donor trust;
2) To learn about efforts to define baseline KPis for nonprofit performance and results
3) To understand why measuring fund raising effectiveness is a good standard operating procedure and what tools to use to track fundraising results
4) To explore what matters most to funders in determining the best ROI for their contributions to organizations.

PLEASE NOTE: To pay with a credit card, click on the PayPal button and you will have the option to pay using a credit card instead of PayPal. To register multiple guests, contact

Registration Dates

Early Registration Ends Wednesday, March 6, 2019
Regular Registration Ends Tuesday, March 19, 2019
Late Registration Ends Thursday, March 21, 2019


Lautman Maska Neill & Co
1730 Rhode Island Avenue NW
Suite 301
Washington, DC, DC 20036
Registration Early Bird Regular Late
Chapter Member $25.00 $25.00 $25.00
Nonmember $45.00 $55.00 $65.00