Acquisition is hard. Finding new donors and fans of your organization can sometimes feel like an uphill battle. Having the right messaging, goals, metrics and structure in place from the very start can have a dramatic affect in inspiring individuals to give that first gift, and also in increasing donor loyalty so that those new donors coming back again, and again. When we think about acquisition, we must be thinking about first-impressions and building a relationship from the very start.
In this webinar the presenter will walk you through six guiding principles of acquisition so that your direct response efforts are effective at growing your donor base and also driving donor loyalty.
- You will understand the importance of relationship fundraising and how it ties into your acquisition efforts and driving donor loyalty.
- We will walk through the guiding principles of acquisition so that you can put the proper structure and best practices in place for a well-oiled program.
- You will walk away with metrics and goals to aim for, as well as ideas for how to test acquisition packages and ultimately find the message that resonates best with your audience.
"Full participation in How to Drive Donor Loyalty Through Acquisition is applicable for 1.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
Make sure to track the events you attend; you are responsible for submitting this information to CFRE International for credit. As an Approved Provider, AFP-DC events eligible for CFRE credit will already be accounted for by CFRE International, so no additional documentation should be required from us.
PLEASE NOTE: To pay with a credit card, click on the PayPal button and you will have the option to pay using a credit card instead of PayPal. To register multiple guests, contact firstname.lastname@example.org.