Organizations invest a lot of time, energy, and effort to make sure their major donors feel appreciated and valued. You learn their personal history, connection to your cause,
passions, and motivations for giving. But what if you could create that same kind of experience for every donor?
In this session, Pursuant's Whitney Norman will explore how organizations can leverage data and technology to create and scale this type of one-to-one connection for every donor. Through her experience leading major gift portfolios at March of Dimes, you will learn how to increase retention and loyalty to the masses in creating more personal experiences. Discover how to unlock donor motivations for supporting your cause and learn how to quantify your stewardship efforts. This session will take you from A-Z when it comes to relationship fundraising and will explore ways to provide a personal and relevant experience for every single donor.
Key Take Aways:
- Apply practices of relationship fundraising and major gift development at-scale
- Discuss how to create exceptional donor experiences at every level of giving
- Understand metrics and data that will help you build upon and deepen your relationships with your donors.
"Full participation in Scaling Stewardship: Creating a Major Donor Experience for Every Donor is applicable for 1.0 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
Make sure to track the events you attend; you are responsible for submitting this information to CFRE for credit. As an Approved Provider, our events listed as qualifying for CFRE credits will already be accounted for by CFRE International, so no additional documentation should be required from us.
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