Creating a positive and meaningful experience for the individuals you touch is essential to driving donor loyalty. However for many, defining and implementing that experience has become increasingly difficult. In our upcoming member lunch, keynote speaker Taylor Shanklin will explore the ways we’ve historically defined experience and reveal how understanding donor motivation is transforming the future of donor loyalty. Drawing from her experience in scaling programs for affiliated organizations such as Alzheimer’s Association, Cystic Fibrosis and Boys and Girls Clubs of America, as well as her experience leading marketing at Pursuant, Taylor will provide practical recommendations on a new lens through which to view your donors – going beyond who they are to you today and casting a vision for how to identify those that will be the catalyst you need to accelerate your mission tomorrow.
Taylor is a speaker, podcast host, and a “Peer-to-Peer Boss Lady” in the nonprofit sector. With 13 years’ experience in nonprofit marketing and technology, Taylor serves as Vice President of Marketing at Pursuant - a full-service fundraising agency that leverages analytics and insights to help organizations change the world. Prior to joining Pursuant, Taylor gained experience in both client services and marketing at leading nonprofit technology companies such as Convio and Blackbaud. She has served 100+ organizations on both national and local levels.
When it comes to scaling programs, Taylor loves to roll up her sleeves and approach things from her life philosophy “Minimize to Maximize”. Taylor has helped organizations such as National MS, Alzheimer’s Association, Susan G. Komen, ALS Association, Boys and Girls Clubs of America scale online fundraising, marketing and events programs to affiliate markets.
She and is also the creator of Hacks for Good (hacksforgood.com) and creator of a new video blog featured on Nonprofit Pro called “Truth Talks” (https://www.nonprofitpro.com/video/). Taylor has a passion for helping nonprofits connect the dots between marketing, fundraising, and technology, frequently sharing these insights at industry conferences and in her video blogging.
Program begins at 12pmSponsored by:
Networking and lunch starting at 11:30am
"Full participation in Scaling Stewardship: Creating a Major Donor Experience for Every Donor is applicable for 1.0 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.”
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