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Strategic, evidence-based multichannel marketing is the engine of a strong and growing planned giving program. But a comprehensive staffing and investment plan for your legacy giving program is imperative. While it may seem counterintuitive, now is the time to plan for planned giving growth. The pandemic is triggering significant estate planning activity around the country and organizations must remind supporters of ways legacy giving can fit into their planning. We will discuss ways to advocate for investment, plan for growth, and engage your donors during these challenging times. Join Tracy Malloy-Curtis, JD, and Sabrina Naylor of Mal Warwick Donordigital to learn how strategic growth planning can ensure that your program will provide a strong foundation for fiscal health for your organization over the long-term.
AFP DC Metro Chapter 1717 K Street, Suite 900 Washington, DC 20006 firstname.lastname@example.org