Donor Relations – The Disney Way

Presented by: Wayne Olson, Wayne Olson LLC

Session Description – What if Walt Disney were the CEO of your nonprofit? What would you do differently? How much more money would you raise? This session looks at the successes of Walt Disney and how we can apply his philosophy, his creativity and his approach to personal relations to our fundraising. We’ll also look at some contemporary examples of companies that are doing it right, and we’ll have some fun as we learn ways of being more like Walt.