In the philanthropic community now, we have the greatest span of generations in recent memory—as donors, volunteers and professional practitioners. As we develop our fundraising programs, we must consider that each generation has different motivations for philanthropy, different modes of communication, and different ways that they will act. So how do we engage Baby Boomers, Generation X, Millennials and the activist Gen Z in our causes? In this session, we will talk about characteristics of the generations, communication methods, and do's and don’ts in intergenerational development.
Alice L. Ferris, MBA, CFRE, ACFRE and James Anderson, CFRE are partners in GoalBusters, a consulting firm specializing in hands-on, comprehensive fundraising leadership for small to medium-sized charitable organizations. Their team offers services in development and campaign assessment, strategic planning, campaign direction, board and team training, grant writing, and specialty services for public and community media. Alice and Jim are in the trenches with several organizations, helping inspire and facilitate growth in fundraising programs ranging in scope from $100,000 to $54 million. Alice and Jim are seasoned international speakers and AFP master trainers.
Jim Anderson has more than 30 years of sales and training experience through his positions with local media and national consumer research companies. Consistently recognized as a top revenue producer, Jim earned the Sales Executive of the Year, Negotiator of the Year, the New Business, and Over Achiever awards, among many other accolades. Jim specializes in donor psychology, marketing and branding strategy, multimedia production, direct sales and sponsorship training programs, board and organizational coaching, and innovative approaches to storytelling. He was honored as AFP Northern Arizona Fundraising Professional of the Year in 2010 and achieved his Certified Fundraising Executive (CFRE) in 2013.
Alice Ferris, GoalBusters founder, began her career at age 16, blowing bubbles onto the set at Wisconsin Public Television during a fundraiser for the Lawrence Welk Show. Alice thrives in finding creative solutions for the fundraising challenges of small organizations, as well as teaching and training about practical and realistic tactics. Alice was the 90th professional to receive the Advanced Certified Fundraising Executive (ACFRE) credential, is a three-time honoree as Outstanding Fundraising Professional from the Association of Fundraising Professionals Northern Arizona Chapter and was the 21st worldwide recipient of the AFP Founders’ Medallion, recognizing exemplary service to AFP Global, local chapters and the sector as a whole. Alice is known for her on-air work for public television, both nationally and locally, and currently serves on the advisory boards for the Bolz Center for Arts Administration at the Wisconsin School of Business, and the Communication Arts Program at the University of Wisconsin.