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When:  Apr 14, 2020 from 11:30 AM to 1:00 PM (ET)


Register as guest

When & Where

Apr 14, 11:30 AM - 1:00 PM (ET)


We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgments make people feel, and how does that impact future engagement?

In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgments, with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sergeant. You’ll come away with practical takeaways to help you craft thank you’s that are both impactful and memorable!

We’ll cover:

  • The connection between thanking and retaining donors
  • What donors want out of the communications we send them
  • The ways in which surveys can play a role in thanking donors
  • The enlightening results of several gift acknowledgment experiments

Presented by Bloomerang

Jay_Love.pngJay Love


registration type
    Chapter Member


Contact Information

Sherry Schattie