presented by Jennifer Filla, CEO Aspire Research Group, LLC and President Prospect Research Institute
Whether you are a development department of one or major gift team of ten, moving major gifts faster follows the same train tracks. Jen Filla takes you on a ride to discover how Research and Prospect Management (RPM) moves you faster down the tracks and how to avoid common pitfalls. Walk away with a framework you can use to better design and implement RPM in your development department.
After this session, participants will be able to:
1. Explain how prospect identification fits into the major gifts program
2. Recognize how qualification becomes a bottleneck
3. Apply a prospect management framework to keep major gifts moving